Classical Conditioning
Your knowledge of classical conditioning can be helpful in understanding everyday behavior. Think about your encounter at a horror movie.
Everyday Classical Conditioning
Your knowledge of classical conditioning can be helpful in understanding everyday behavior. Think about your encounter at a horror movie. In this scenario, you (unconsciously) learned an association between “scary music” (the CS) and a horrifying picture (UCS). The horrifying picture naturally caused the strong emotional reaction of fear (UCR). Now when you hear “scary music” (the CS), you experience the strong emotional reaction of fear (Zimbardo, 1999).
Steve Booth-Butterfield (1996) insists that learning by Classical Conditioning is very common. If you have pets and you feed them with canned food, what happens when you use the can opener? Sure, the animals come running even if you are opening a can of green beans. They have associated the sound of the can opener with their food.
Classical conditioning works with people, too. Go to K-Mart and watch what happens when the blue light turns on. Cost conscious shoppers will make a beeline to that table because they associate a good sale with the blue light. And, the research proves that people are more likely to buy the sale item under the blue light even if the item isn't a good value (Booth-Butterfield, 1996).